Al Ahli Holding Group / RethinkTechs

Lead RethinkTechs, part of Al Ahli Holding Group, alongside the group-wide role of VP of ICT and Technology. Manage more than 12 technology service divisions supporting a group of over 30 companies, combining centralized internal technology services with external projects. Translate group priorities into technology plans, delivery responsibilities and investment decisions.

Manage internal and outsourced resource models averaging more than 60 people across the year. Coordinate developers, program managers and specialists across infrastructure, security, enterprise systems, digital platforms and software delivery. Select resource models according to the scope, capability and cost of the work.

Manage technology budgets, software costs, sourcing choices and implementation scenarios. Use total cost of ownership planning over a horizon of at least five years to compare options, guide technology investment and assess ongoing operational commitments. The remit includes cost optimization and investment stewardship for internal group services.

Build a centralized IT services model for group companies. Coordinate shared resources and technology capabilities, evaluate implementation alternatives and pursue cost-saving opportunities while keeping delivery requirements and business needs in view.

Lead the development and management of on-premises infrastructure and the group data-center environment. Oversee infrastructure and security responsibilities supporting enterprise applications, internal systems and business operations across group companies.

Manage cloud-service relationships and hosted applications alongside on-premises systems. Work with providers including AWS and Microsoft Azure, selecting hosting and service approaches that fit the group’s software, operational and investment needs.

Lead ERP implementation and evolution across group companies, including SAP, SAP HANA, Oracle and other enterprise platforms. Manage transitions between ERP environments and connect implementation decisions with operational processes, infrastructure and integration requirements.

Build an integrated IT architecture connecting strategy with infrastructure, ERP, CRM, CMS, portals, e-commerce and other technology layers. Coordinate relationships between platforms and business functions so individual systems form a connected group-wide environment.

Manage three complementary implementation models: open-source solutions such as SuiteCRM; ready-made enterprise products such as SAP HANA; and in-house development, including mobile attendance. Assess the appropriate delivery approach for each business requirement and coordinate implementation resources.

Build an in-house software capability in which the organization owns its application source code. Hire and coordinate developers using AI-assisted development approaches. Deliver and extend applications such as mall management, HR and attendance systems, retaining control of the software and its future evolution.

Lead website, CMS and e-commerce delivery for group businesses. Connect digital platforms with business operations and marketing requirements, including strategic applications that support commercial activity and revenue opportunities.

Manage technologies supporting social media and digital marketing. Develop strategic software concepts such as a digital marketing portal and talent-ranking system, alongside CMS and e-commerce capabilities. Connect software priorities with the business value and services the platforms are intended to enable.

Manage team goals and commitments using ticketing, project management, task management and commitment-tracking tools. Connect delivery activity with performance measures and provide team KPIs throughout the year to support oversight and accountability.

Provide executives and business owners with dashboards, KPIs and business intelligence supporting visibility and control of operations. Connect management reporting with enterprise systems and digital transformation work so leadership can use information in operational and strategic decisions.

Expand the technology portfolio into IoT, smart devices, smart cameras, people counting and heat-map capabilities. Connect operational signals with the needs of physical environments, retail and smart-building initiatives, including smart-city and smart-home service areas.

Develop BMS-related capability and integration across building and operational systems. Coordinate how these technologies connect with the wider group architecture and the evolving use of smart devices, operational data and digital applications.

Deliver technology services across varied operating environments, including manufacturing and steel factories, construction businesses, retail and Dubai Outlet Mall. Adapt software, infrastructure and service approaches to each industry while maintaining shared group capabilities.

Provide technology services for 117 Live event activities, including Wi-Fi, security gates and related event infrastructure. Coordinate requirements spanning connectivity, access and the operational needs of event environments.

Promote digital transformation strategy, related technologies and IT services for external customers alongside internal group responsibilities. Develop commercial opportunities through technology services and strategic applications such as e-commerce, with attention to business value and delivery capability.

Lead the holding group’s internal digital transformation and connect digital strategy with the company’s overall direction. Integrate technology choices, implementation priorities, business processes and stakeholder needs across group organizations.

Develop human-centric transformation concepts and frameworks, including cyclical stages, a race-relay cycles matrix and customer segmentation. Build an approach to experiences that considers human interaction across physical, digital and hybrid environments.

Create culturally compatible digital strategies using human-centered design, culture-sensitive design and design-thinking approaches. Develop customer journeys within the human-centric transformation strategy and connect experience decisions with technology and business objectives.

Provide digital transformation strategy services for external customers and initiatives, including work involving Expo 2020, Disney+, Dubai Cares, Agthia, the Ministry of Justice and Princess Haya Awards, as part of the professional service portfolio. Connect strategy work with customer requirements, digital experiences and enabling technologies.

Build and integrate CRM capability while preparing the enterprise knowledge foundation for AI. Bring together data from CRM, ERP, software applications, cloud services, in-house systems, IoT and smart technologies to strengthen the connected information environment needed for future AI use.

Advise the Group CEO and internal stakeholders on AI opportunities and the relationship between technology investment and digital transformation. Prepare the next stage of integrating AI across connected company systems, building on the knowledgebase and integration foundations rather than presenting that future stage as a completed rollout.