Professional Skill · Assem Hijazi

Culture-Sensitive Customer Journey Design

Capability

Shape customer journeys and digital experiences through human-centered, culturally aware design.

Applied at Al Ahli Group / RethinkTechs

Create culturally compatible digital strategies using human-centered design, culture-sensitive design and design-thinking approaches. Develop customer journeys within the human-centric transformation strategy and connect experience decisions with technology and business objectives.

Responsibility: Digital Transformation Strategy Lead