About this course
Successfully completed MITx Entrepreneurship 101: Who is Your Customer?, an online course offered by the Massachusetts Institute of Technology through edX.
The course focused on customer discovery and the early stages of entrepreneurship, including identifying potential customers, conducting market segmentation, selecting target markets, interviewing customers, developing customer personas, and estimating market opportunities.
Using practical exercises and MIT entrepreneurship case studies, the course introduced a systematic approach to understanding customer needs and evaluating business opportunities before developing products and services.
Learning series
MITx Entrepreneurship — Customer Discovery & Product Development
One of two related MITx online course certificates. This grouping is a learning portfolio description, not a separate combined MIT qualification.