Professional Experience · Assem Hijazi

Microsoft

Product Development, Localization & Windows Planning

June 1995 – September 2014

Role Overview

A Microsoft career spanning product support, product development and localization leadership, and Windows planning and core R&D. Worked with headquarters engineering teams and regional stakeholders to advance Arabic product capabilities, lead testing and development contributions, and shape product features and user experiences.

Based in the United Arab Emirates, collaborating across the Arabic region and Microsoft headquarters development teams. Responsibilities combined product engineering, regional requirements, people leadership and customer-facing technology engagement.

Positions & Areas of Work

Select a numbered work area to explore the contribution and its related skill. Roles and localization responsibilities overlapped during this career.

Career section 1Early Technical Support

Support Engineer

Early career

An initial Support Engineer role supporting Microsoft products, particularly Arabic functionality, before moving into product program management.

1. Microsoft Product Technical Support
Technical support

Supported users across Microsoft products during an early Support Engineer period, with particular emphasis on Arabic product functionality and related technical issues. This work provided a practical understanding of user needs and product behavior before the move into program management.

Related skill: Product Troubleshooting & Technical Support →

Career section 2Product Development & Localization Leadership

Product Development Manager / Product Localization Development Manager

June 1995 – July 2010 · overlapping responsibilities

Program management, Arabic product capabilities, testing and engineering leadership, regional engagement and localization delivery. Held overlapping Product Development Manager and Product Localization Development Manager responsibilities. Product localization continued as a specialization through September 2014.

2. Arabic Product Program Management
Program management

Worked with Microsoft headquarters development teams, primarily Windows and Office and also other products, to coordinate Arabic product capabilities for the region. Responsibilities connected product requirements, development discussions, testing activities and regional feedback. The reporting relationship was with the product development organization rather than a subsidiary-only role.

Related skill: Software Product Program Management →
3. Globalization, Localization & Cultural Compatibility
Product localization

Managed Arabic support as a broad product capability: localized interfaces, right-to-left writing and reading behavior, cultural compatibility and regional requirements. The work also included some support for other languages, including Farsi. The LinkedIn account describes localization across more than 16 countries and an ecosystem spanning eight subsidiaries.

Related skill: Software Globalization & Localization →
4. Arabic Linguistic Features & Fonts
Language technology

Worked with providers and product stakeholders on Arabic linguistic functionality, including spelling and grammar capabilities, font provision and related language-support requirements. Coordinated specialist contributions with product and localization needs.

Related skill: Arabic Language Technology & Typography →
5. Testing Strategy & Engineering Quality
Quality leadership

Led a team testing Arabic support in Microsoft products. Coordinated product evaluations, captured issues and communicated feedback to development teams in the United States, connecting regional use cases with engineering quality discussions.

Related skill: Software Testing & Quality Leadership →
6. Engineering Team & Development Coordination
People leadership

Managed a team of approximately 40 or more professionals, primarily testing engineers with some development responsibilities. Coordinated testing and development contributions, including work on parts of Arabic product support, across regional teams.

Related skill: Engineering Team Leadership →
7. Feature Specifications & Arabic Impact Reviews
Requirements engineering

Wrote and reviewed product feature specifications and examined how proposed changes affected Arabic product support. Communicated requirements, regional implications and review feedback to headquarters teams.

Related skill: Feature Specification & Requirements Analysis →
8. Headquarters & Subsidiary Collaboration
Regional representation

Represented Arabic-region needs and subsidiary feedback to Microsoft development teams, while also representing the development organization across the region. The role linked headquarters, eight regional subsidiaries, customers and strategic partners.

Related skill: Cross-Regional Product Stakeholder Management →
9. Partner Enablement & Customer Beta Programs
Prerelease evaluation

Worked with regional partners to explain Arabic product capabilities and understand technical issues. Coordinated customer and partner feedback on prerelease Windows versions and, at times, Office versions so regional issues could be communicated before release.

Related skill: Partner Enablement & Beta Program Coordination →
10. Government Engagement & Technology Demonstrations
Technology evangelism

Represented Microsoft development teams responsible for Arabic support in meetings with governments across the region. Delivered presentations and demonstrations explaining product capabilities and Microsoft’s commitment to Arabic users.

Related skill: Government Engagement & Technical Presentations →
11. Localization Vendors & Specialist Providers
Ecosystem management

Worked with Arabic localization vendors and reviewed language quality. Collaborated with providers of linguistic tools, grammar and spell checkers and fonts, connecting vendor contributions with the requirements of Microsoft products.

Related skill: Localization Vendor & Ecosystem Management →
12. Technical White Papers & Knowledge Sharing
Technical communication

Worked with the team to produce white papers and technical articles explaining Arabic support in Microsoft products. Made guidance available online and supported technical knowledge sharing through Microsoft technical publishing channels, including TechNet-related content.

Related skill: Technical Writing & Product Documentation →
13. Regional Initiatives & Product Adoption
Regional collaboration

Ran initiatives with magazines, vendors, Arabic linguistic organizations, government and education stakeholders to demonstrate Arabic capabilities. Collaborated with sales teams and strategic partners to support regional adoption and communicate how products addressed local needs.

Related skill: Technology Evangelism & Regional Adoption →
14. Internship Programs & Talent Development
Mentoring

Managed interns supporting Arabic product testing across Jordan, Egypt, Saudi Arabia, Tunisia and the UAE. Connected internship activities with testing needs and the wider regional effort to improve Arabic support.

Related skill: Internship Management & Technical Mentoring →
15. Localization Delivery & Product Release Coordination
Release collaboration

Coordinated localization and quality activities for major Microsoft products, including Windows and Office. Worked with teams and partners on culturally appropriate releases and region-specific requirements, including regulatory considerations.

Related skill: Localization Delivery & Release Coordination →

Career section 3Windows Planning, Core R&D & Technology Evangelism

Windows Planning & PC Ecosystem Program Manager and Technology Evangelist

July 2010 – September 2014

Product planning and headquarters R&D collaboration, including core Windows feature specifications, user scenarios and persona-based requirements, alongside continuing Arabic product responsibilities.

16. Windows Planning & Core Product R&D
Product planning

Moved into the core research and development organization, extending the role beyond Arabic support. Worked on product vision, new ideas and future features and specifications for Windows, with headquarters collaboration and an ongoing smaller Arabic-support team.

Related skill: Core Product Planning & R&D Collaboration →
17. Core Windows Feature Specifications
Feature design

Authored more than 40 core feature specifications, including work for Windows 8. Defined features, user experiences and scenarios in collaboration with the product organization and headquarters teams.

Related skill: Core Software Feature Design →
18. Personas & Human-Centered Requirements
Human-centered design

Participated with headquarters teams in persona development and the use of personas to shape product features and user scenarios for Windows and Office. Used a human-centered perspective to connect feature proposals with the needs and behavior of intended users.

Related skill: Persona-Based Product Design →
Related Skills 18 capabilities

Explore each capability and how it was applied in this engagement.

Microsoft · Experience Overview

18 Areas of Work & Contributions

Microsoft

Product Development, Localization & Windows Planning

June 1995 – September 2014

Products × People × Regional Impact
01

Microsoft Product Technical Support

Supported users across Microsoft products, especially Arabic functionality.

Technical support
02

Arabic Product Program Management

Connected Arabic-region requirements with headquarters product development.

Program management
03

Globalization, Localization & Cultural Compatibility

Addressed Arabic, right-to-left behavior, cultural needs and regional product requirements.

Product localization
04

Arabic Linguistic Features & Fonts

Coordinated linguistic tools, spelling, grammar and font-related product needs.

Language technology
05

Testing Strategy & Engineering Quality

Led Arabic product testing and communicated issues to US engineering teams.

Quality leadership
06

Engineering Team & Development Coordination

Managed 40+ professionals across testing and some development responsibilities.

People leadership
07

Feature Specifications & Arabic Impact Reviews

Wrote and reviewed specifications and evaluated implications for Arabic users.

Requirements engineering
08

Headquarters & Subsidiary Collaboration

Connected headquarters, regional subsidiaries, customers and strategic partners.

Regional representation
09

Partner Enablement & Customer Beta Programs

Enabled partners and collected regional customer feedback on prerelease products.

Prerelease evaluation
10

Government Engagement & Technology Demonstrations

Presented Arabic product capabilities to governments and regional audiences.

Technology evangelism
11

Localization Vendors & Specialist Providers

Reviewed localization quality and coordinated specialist software and language providers.

Ecosystem management
12

Technical White Papers & Knowledge Sharing

Produced technical guidance and white papers explaining Arabic product capabilities.

Technical communication
13

Regional Initiatives & Product Adoption

Worked with media, education, linguistic organizations and partners on Arabic technology initiatives.

Regional collaboration
14

Internship Programs & Talent Development

Managed interns contributing to Arabic testing across five regional countries.

Mentoring
15

Localization Delivery & Product Release Coordination

Coordinated localized product delivery and regional quality requirements.

Release collaboration
16

Windows Planning & Core Product R&D

Contributed to Windows product vision, future features and headquarters R&D collaboration.

Product planning
17

Core Windows Feature Specifications

Authored 40+ core feature specifications, including Windows 8 work.

Feature design
18

Personas & Human-Centered Requirements

Applied personas and user scenarios to human-centered feature definition.

Human-centered design

Selected contributions across overlapping product and regional responsibilities.

Assem HijaziEXPERIENCE · KNOWLEDGE · IDEASassemhijazi.me